Many associations facing revenue challenges have the solutions right under their nose. We show you how to uncover hidden assets and new products and services valued by current and future members.
Building a robust RFP
We start by breaking down your members and customers into discrete segments; focusing on those that provide the greatest impact to your association.
For each customer segment we show you how to quickly gain insights into what they want, and the barriers to getting it.
We teach you how to “solution-storm” effectively, to identify possible solutions that you are uniquely qualified to solve. And, we show you how to test the value of each solution before you spend a dime on development.