Driving Forward Looking Through The Rear View Mirror
If your strategy for the future resembles your current business model, it’s time to rethink that strategy. Imagine if when GPS Navigation was first introduced, it couldn’t tell you how to get from A to B; but, once you’ve arrived, it could tell you how you got there. You’d race out to buy it – […]
So, You Want to Build an App for Your Members…
What Could Possibly Go Wrong? What CEO’s Need to Know to Prevent Existential Mistakes I’ve yet to meet a software developer that says “You know, that’s not really in our wheelhouse.” Why? Because, when you have a hammer… Software developers build their business on proficiency in a given technology stack. (A set of software development […]
Re-imagining Your Association in the Post Coronavirus World
We are in uncharted waters. Most associations are struggling with the loss of a big chunk of revenue due to cancelled meetings and conventions. Before Coronavirus, I was an evangelist for ‘Digital Transformation’. A stupid, scary-sounding phrase that simply put, means migrating your products and services online, in a format that works really well on […]